When a tradeshow booth features more then 10 presentations per day, it can be tough relaying the schedule to attendees. At the recent American Association of Opthamology meeting in Atlanta, Allergan Medical made sure everyone knew just what was happening inside their booth.

With the help of Muse Presentation Technologies, they implemented 4 front and back signs made of curved LED scrolling reader boards, utilizing a total of 212 11mm LED panels. Each sign measured 18" tall and 40' long. While standing 20' above the ground, the scrolling schedules were visible from all corners of the tradeshow ensuring that every presentation within their booth left standing room only.

"Digital signage in tradeshow applications is revolutionary," comments Adam Bendig of Muse. "No longer do tradeshow managers have to worry about ordering new graphics for last minute changes, damaged graphics, and poor quality prints. Pre-planning with designers is still just as important but the ability to make these changes and more importantly to change the images throughout the show is valuable in today's competitive tradeshow environments. The giant LED scrolling schedule really steps it up, standing out high above the competition."

News Archive