When worldwide cell phone provider LG rolled out a new line of phones, Fathom Communications and Displayworks partnered with Muse Presentation Technologies to create an innovative interactive environment. Multiple booths deployed around the country were outfitted with 2 large LG LCD screens and 4 smaller LCD's that were tied into an interactive system engineered by Muse.

Each station displays a video loop with a message to pick up the phone in front of the display and call a specific number to win a prize. When the phone is picked up the system is triggered to play a new, product specific video with the number to dial. When the customer is done and sets the phone back in the cradle, the main loop resumes inviting the next visitor to take part in the display. The system is entirely self contained, needing no operating assistance from employees.

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